Mobile App Development: 5 Post-launch Mistakes You Must Avoid

Given the ever-changing trends and dynamics of the mobile app industry, it is difficult to predict the success of a mobile application after its launch. For this reason, reputed mobile application development companies in the US advice mitigating the post-launch risks at the time of pre-launch opportunities. With this, you can build a dynamic, user-friendly mobile app while saving both money and time.

Well, it is difficult to pinpoint a particular reason for a mobile app failure. Therefore, the best mobile app development companies agree upon post-launch marketing as a strategy to tackle failing mobile apps. If you want to launch a mobile app and ensure its success, you have landed on the right page. Below, we will dispel some post-launch app mistakes you must avoid at all costs.

1. Lack of planning — Although there are countless measures to resolve issues regarding mobile development, the apps published on app stores fail. Studies suggest that nearly 70–80% of new mobile app development projects fail. You can overcome this challenge by creating a roadmap with thought experiments to reduce 11th-hour development and last-minute confusion.

2. Setting unachievable goals — Another common reason that leads to post-launch mobile app failure is overestimating the final product delivery. For example, if you fail to deliver the product within the expected time, it may lead to reputational damage. Therefore, always keep room for delays so that you have plenty of time to make changes (if any). As a thumb rule, always keep a balance between revealing your app launch date and maintaining user-end hype.

3. Insufficient user data — If you do not know your audience, you will probably find your mobile app stuck at the back than standing out among others. Thus, hire the best mobile app developer in India who can assist you in understanding your audience’s spending habits, demographics, and behavioral patterns.

4. Using outdated software — Technologies keep changing and upgrading and so does the architecture of mobile applications. If you want more download clicks and ensure high performance, always rely on newer versions of the app.

5. No Feedback Capture Mechanism — Studies suggest that nearly 80–90% of mobile applications get rejected after a single-use. One reason could be functionality, but it was also found out that the absence of customers’ feedback capture mechanism resulted in failed mobile apps. The comments from users play an essential role in scaling your product that meets the needs and requirements of your customers.

The bottom line

These are some post-launch app mistakes you must avoid if you want your mobile app to be an enormous success on the app store. Please remember, users always appreciate mobile apps that meet their ever-changing needs and demands. So, buckle up to walk a journey of offering your customers customized solutions and an excellent user experience. And hire a dedicated mobile app developer to help you assist throughout the way to a successful mobile app.